I quite enjoyed this project since I’m a fan of the Metroid franchise. This particular game is a remake with the original on Gameboy, but with better graphics and extra gameplay features on the 3DS. I eventually bought the game and completed it after working on this campaign.
There’s a few concept mocks and ideas pitched to Nintendo, but they ultimately decided on buying a complex overlay promoting general info about the game. Below are the units that went live along with some pitch mocks. I managed a design team in Serbia where this project was outsourced, but I also took part in doing the design along with providing art direction for it.
This is the complex overlay that was sold to Nintendo. It features multiple tab sections with game info, videos, a gallery, and a special section about their amiibo. I provided the art direction for my team in Serbia to work on this. Eventually, I took part in doing some of the design with them because of the difference in work hours along with revisions requested both internally and from clients.
This is the mobile version of the unit since it was sold as cross device.
Here are some of the pitch mocks that were presented to Nintendo. The first mock is the cover slide for an elevate unit, which is a webpage article with parallax animation. The concept of this mock is to feature an editorial about the Metroid series since its first Nintendo game up until its latest with the 3DS. The pagination at the top is a navigation option for the user to go through different panels of the webpage, but only the first panel is mocked for this pitch as a sample.
For the complex overlay, an out of player 3d animation concept was initially pitched where the effects from the trailer fly out of the 3DS console. I worked with Serbia to create this frame where Samus is blasting metroids out of the screen.
This is a gallery slider unit where the concept is to feature the various weapons and items that can be found in the game. This unit was also a collaboration between me and my team in Serbia.