This was a rich media unit where the user rolls over a spawning banner to expand a full page overlay. The leaderboard and MREC features the main cat and dog from the film floating around in their jet packs to engage the user. Once the unit has expanded, an animated intro of all the characters transitions in before it resolves to a video player for the trailer. This was animated in Flash and built out in Double Click Studio.
Here are the static mocks showcasing the storyboard frames of the unit.
Below is a screen recording of the animation.