E3 Crave Island was a massive online/offline campaign that took place during the 2012 E3 event in Los Angeles. I was responsible for all the creative tied to this where it involved creating the look and feel (including illustrating the pixel tiki characters), digital design (hub, web banners, photo booth backgrounds, video graphics) and print work (postcards, signage, tent). It was a great undertaking at the time, but it was also a project filled with passion because of my interest in video game culture. In the end, we achieved a robust campaign to promote the CraveOnline brand with a great activation event that attracted many visitors.

This is the website hub for the E3 Crave Island by CraveOnline. Visitors get to do lots of activities like take pictures at the photo booths, play video games against pro gamers, participate in cosplay competitions, and much more. I customized each section to fit the theme of the page to make it more fun while utilizing my 8-bit tiki character illustrations. The site has been archived to this URL after the event ended: E3 Crave Island Demo

Below are the web banners driving traffic to the site hub. They’re cobranded by CraveOnline and Speed Stick, who helped sponsor parts of the event.

This is the design work on the event tent. I worked with a third-party vendor who gave me specs on the dimensions they need, material they print on, and other various info. The carousel shows a photo of how the tent turned out along with the pieces that went with it (gable, sides, step&repeat, etc.)

This is the flier that promoted Crave Island where I styled it as a vacation postcard. CraveOnline reps were passing these out around the LA convention center to attract visitors to the activation center. Additionally, the stamp on the postcard has a custom QR design that sends a location map to the tent on their phones.

These are the signages placed around the area where they introduce the different sections of the tent. Each set came with the name of the section and a themed illustration to flank the section.

For the video graphics, I designed a title card intro that goes before each interview clip from the site. Below is the design that presented the event and sponsorship with more tiki fun!

These are the green screen backgrounds I designed for the onsite photo booth. Visitors can come and pose with fun, tropical props. After their pictures are taken, they get free printouts while their photos are uploaded onto the E3 Crave Island site in real-time.

Acknowledgments:

Designer: Angela Truong | Art Director: Joey Inigo | Creative Director: Manuel Donayre | Development: Evolve Media Sites Team