Crave Invasion was a huge online/offline campaign that covered the E3 and Comic-Con conventions in the summer of 2013. Their sponsor is TNT who were promoting their Falling Skies tv series. I worked on all the design work for this campaign which included digital ads and print materials for the event. Below are design samples from both E3 and Comic-Con.

CraveOnline has set up an activation center outside of the LA Convention Center for E3. Below are some preliminary designs with some signage that went with the tent.

This is the website hub that covered the event.

Here are some of the backgrounds I put together for the green screen photo booth at the event.

These are the graphics used for the video coverage of the event, which are composed of a title screen and lower third.

This is the e-mail invitation that were sent out to the media to attend the event.

This is the front and back sides of the postcard that was passed out to E3 visitors.

For Comic-Con, the focus is on the bus that traveled down from LA to San Diego. An activation event was set up near Petco Park where visitors can line up to go through the bus and collect free swag. Here are the designs for the truck along with photos of how the vehicle came out.

This is the hub for the Comic-Con coverage along with cobrand banners to drive traffic to it.

And lastly, these are the front and back sides for the Comic-Con postcard promoting this event.

Acknowledgments:

Designer: Angela Truong | Art Director: Joey Inigo | Creative Director: Manuel Donayre | Development: Evolve Media Sites Team