Super Mario Odyssey is one of the big games released for the Nintendo Switch. I worked with my team in Serbia where I provided art direction for them to design the pitch mocks. Once the campaign has sold, I worked on the units that went live, which was the animated billboard, overlay, and reskin.
This is the animated billboard unit where the user sees an intro animation before it resolves to 3 video options to watch on the end frame. I worked on the design and video editing for the intro animation.
The unit is cross-device where I designed a mobile version of the layout.
This is a simple overlay unit where the video plays on a branded background. I resized the key art for this design.
The key art was also resized for this reskin unit where the imagery lives on the gutters of a website.
A couple of pitch mocks were presented to Nintendo before they eventually decided to go with the 3 units above. One was a hotspot overlay where the user could click on the world map to learn more about each land to explore. I provided the art direction to my team in Serbia to come up with this design.
This was another pitch mock I worked with Serbia on, where they designed a gallery slider billboard that provides more info about the characters. Two sample frames were mocked for this.
